Blockchain is not an answer. It’s a question waiting to be asked.

Jan Jaap van Roon, CEO Blockchain

The secret invitation of the Blockchain wave is: “stop innovating”. At least, stop doing it the wrong way. In this article, we’ll explore two parallel themes: Why Blockchain is simply the wrong answer for most innovations. What the Hotel Industry needs to do, to defend against the rising wave of internet companies that are disrupting everything they can, including online …

Rethinking GDPR: is this a secret opportunity for growth?

Ireckonu Compliance, GDPR, Guest Experience

Everybody knows that compliance is a burden. It takes a lot of money, time, and staff effort just to stay on top of new regulations, while still servicing all the existing ones safely. And that burden is getting heavier every year. At Ireckonu, we’re all about uncovering hidden insights and opportunities. With more than 10 years of expertise in high-end …

The heart of GDPR is the right to be forgotten. Learn how to avoid a jaw-dropping $23m fine and actually run your hotels better.

Ireckonu Compliance, GDPR

If you think that GDPR is just about data security, and you’ve got that handled, you should take another look. The biggest GDPR issue in the hotel industry today is our inability to “forget” all personally-identifiable information about our guests. Paradoxically, the most obvious issue with guest experience is that hotels almost never remember a guest’s name. In this article, …